Konstantin Lavrov · Marketing services
Facebook and Instagram advertising for U.S. businesses
Connect Facebook and Instagram advertising to a clear offer and a practical plan for handling enquiries. I develop and manage campaigns for U.S. businesses in English and Russian.
Define who you want to reach
We start with your customer, business goal and service area. Los Angeles, Miami or other U.S. markets need targeting that matches where you actually work. We choose audience, language and messaging together rather than assuming one campaign will fit every location.
What the work includes
An agreed scope may include a review of the current account, campaign structure, audience selection, creative and copy testing, retargeting and enquiry tracking. I develop content briefs and review how the ad connects to a landing page or lead process. Creative production and any third-party tools are discussed before work starts.
Measure what happens after the ad
A lead is useful when it can move toward a real sales conversation. We review enquiries alongside campaign metrics and look for gaps in the offer, page or follow-up. I use that feedback to recommend the next tests and budget priorities. Results depend on demand, creative, budget and how the business handles responses.
Prepare for a useful first conversation
Share your website or social pages, your offer, target cities and what you want advertising to improve. We agree responsibilities, access, deliverables and review checkpoints. My fee and advertising spend are separate. The recommendation may be a focused test, an account improvement or an ongoing campaign scope.
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