LAVROVMARKETING+1 818 299 6828RU

Konstantin Lavrov · Marketing consultant in Los Angeles · U.S. businesses

Marketing built
around what your
customers need.

My work starts with customer experience research: how people discover your business, compare options and decide to buy.

That research shapes the strategy: I prioritize the core tools, supporting channels and opportunities to test, connecting Google Ads, Meta Ads, SEO and content into one customer acquisition system.

Call me ↗See what you get

Work directly with me. In English or Russian.

01 / Start with your situation

Where should your marketing
take you next?

Choose your situation to see what the work could involve.

Build a focused acquisition plan.

We clarify who you want to reach, what you offer and where they are already looking. Then we connect the campaign to a page and a measurable enquiry.

  • Channel recommendation and budget priorities
  • Google or Meta campaign setup and testing plan
  • Landing-page recommendations and conversion tracking
Call me ↗

02 / A clear scope of work

You know what
you're paying for.

A defined set of deliverables, a responsible person and a way to review progress.

01 /

A plan you can act on

Know where to start and what matters most.

  • Audit of your current marketing
  • Prioritized recommendations
  • Agreed goals and measures

Outcome: clear next steps

02 /

Marketing ready to run

Put the agreed strategy into practice.

  • Campaign or SEO implementation
  • Ad messaging and content briefs
  • Enquiry tracking and handoff rules

Outcome: a working setup

03 /

A view of what's working

Make the next decision with evidence.

  • Performance review and insights
  • Tests and improvement priorities
  • Plain-language recommendations

Outcome: informed decisions

Meta Ads — Facebook & Instagram

I develop and manage campaigns: audience selection, message and creative testing, retargeting and enquiry tracking.

We agree the exact scope, fee and reporting rhythm before work starts. Advertising spend is separate from my fee. The right combination depends on your starting point.

Services for U.S. businesses

Google Ads, Meta Ads
and SEO for your business.

I work with businesses and Russian-speaking entrepreneurs in Los Angeles, Miami and other U.S. cities. We can discuss your project in English or Russian.

Marketing strategy

I research the market, competitors and customer journey, then review the current marketing. The business challenge guides channel priorities, budget allocation and how we assess enquiries.

Marketing analytics

I review enquiry tracking and the connection between campaign data and lead quality. We define useful measures, review checkpoints and a practical way to evaluate marketing.

Content and messaging

I help clarify the offer, develop advertising messages and prepare content briefs. Content connects the customer's questions to a clear next step on the website.

How we work

From research
to continuous improvement.

01

Research

I study the market and niche, analyze competitors and review existing marketing. Where useful, I create a Customer Journey Map. The scope and depth of research depend on the business challenge.

02

Build the system

I turn the findings into a strategy: define primary and supporting channels, set priorities and allocate budget. Tools, measurement and enquiry handling are connected into one system.

03

Launch and test

I launch campaigns and test audiences, offers, creative and landing pages. I compare results against agreed measures to decide what to develop next.

04

Improve and maintain

I review results, optimize campaigns and reallocate budget regularly. I check tracking and lead handoffs, update settings and keep the system running reliably.

03 / Industry experience

Industries I’ve
worked with.

From local repair shops and online stores to international, cultural and sports projects.

01

Automotive

Auto body shops and mechanical repair shops

02

Education & entertainment

Educational and entertainment projects

03

International projects

Including FIFA projects

04

Sports

Sports projects and events

05

Art & tattoo

Galleries, artists and tattoo projects

06

Construction

Construction projects

07

Retail

Retail businesses

08

Alcohol brands

Marketing for alcohol brands

09

E-commerce

Online stores

04 / Your marketing partner

Konstantin
Lavrov.

10+ years in marketingLos Angeles, CaliforniaEnglish & Russian

I understand the owner's side of the table.

I have built a business, led marketing teams and helped local companies establish their presence in the U.S. That experience shapes how I work: every channel needs a clear role in the business.

My background spans paid search, paid social, SEO and content, along with university-level marketing teaching. You work directly with the person developing your strategy.

Before we start

Good questions.
Clear answers.

What will it cost?

The fee depends on your starting point, channels and scope. After discussing your business, I propose a defined set of work and a fee. Media spend and any required third-party tools are discussed separately.

How soon will I see results?

Paid campaigns can generate data after launch; meaningful learning depends on demand, budget and tracking. SEO takes longer. We agree realistic checkpoints and review enquiries and lead quality, alongside channel metrics.

Do I need every service?

We choose the work that addresses your current constraint. You may need a focused audit, an advertising launch, local SEO or ongoing support.

What happens when I contact you?

Tell me what your business does, share your website and explain what you want to improve. We discuss the situation and whether I can help, then agree the next step.

Start with your goal

Let’s discuss the next
step for your business.

Tell me about your business and what you want to improve. Before work begins, we agree on the scope, fee and how to review progress.

+1 818 299 6828
Call me ↗