Konstantin Lavrov · Marketing services
Google Ads management for U.S. businesses
Reach people who are already searching for your services. I connect Google Ads campaigns to your offer, landing page and enquiry tracking so we can review more than clicks.
Start with the business, not the keywords
We discuss what you sell, which enquiries matter and where you can serve customers. For businesses in Los Angeles, Miami and other U.S. cities, targeting should reflect the actual service area, demand and available budget. Campaign language follows the audience: Russian-speaking customers may search in either Russian or English.
What the work includes
The agreed scope can include an account review, search-intent and keyword research, campaign structure, location targeting, ad copy, negative keywords and a landing-page review. I also review conversion tracking so calls and relevant enquiries can inform campaign decisions.
How campaigns improve
After launch, I review search terms, spending, conversion data and lead quality. Tests may cover messaging, bidding, audience or landing-page changes. We agree reporting checkpoints and decide what to expand, refine or stop based on evidence. A low cost per click alone does not show that a campaign is bringing the right customers.
Before we start
Share your website, services, target cities and current advertising setup. We agree the scope, fee and advertising budget before work begins. Media spend is separate from my fee. If the offer or website needs attention first, that becomes part of the recommendation rather than an assumption that more advertising will fix it.
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