A personal injury law firm in Los Angeles that represents people hurt in car accidents, injured at work, or harmed through someone else's negligence. In 2025-2026 we ran the firm's Meta Ads, produced videos with the attorney and built educational and trust-building content, turning a practice that relied on referrals into a steady flow of new inquiries.
Ads bring people in. Content is what makes them write to a lawyer they have never met. Alongside the campaigns we produced a steady stream of organic content, and it carried as much weight as the ads.
Every script was checked for legal compliance before filming.
Short Reels where the attorney answers real questions in plain language. These videos became the core of every campaign.
1,320 chats from winning videosNew angles ran as small tests. Only videos that brought chats at a good price moved into the main campaigns.
3 scaling roundsPeople who watched a video or visited the profile got a direct invitation to message the firm.
2.7x cheaper than cold trafficBy campaign type. Lower is better; all bars share one scale.
Calls cost more but arrive with the highest intent: the person is already on the phone with the office.
| Campaign type | Reach | Inquiries | Cost each |
|---|---|---|---|
| Winning video campaigns | 222,610 | 1,320 chats | $18.17 |
| Retargeting | 81,244 | 758 chats | $6.79 |
| Direct call campaign | 89,114 | 141 calls | $47.45 |
| Total, unique people reached | 699,099 | 3,248 | $19.27 |
Source: Meta Ads Manager, 2025-2026. Chats are messaging conversations started, as reported by Meta. The total row includes all campaigns, including tests not listed above. Reach by row overlaps, so rows do not add up to the total.